daniel cox

I am a filmmaker and artist best known for creating the PSA, 'Embrace Life - Always Wear Your Seat Belt'. Since its release 'Embrace Life' has been viewed over 20 million times on YouTube and won multiple awards including a Bronze Lion at Cannes and the YouTube Ad of the Year. Two of my short films have won regional BAFTA competitions under the ’60 Seconds of Fame’ scheme.

My work has been licensed and used worldwide by leading companies including NASA, Ducati & Coca-Cola, as well as being screened at TED. In addition, I have been a guest speaker for Google, BBC, CNN, amongst others.


A bit more

I attended Panico film school before setting about making short films, picking up multiple awards along the way. This learning ground was helpful in honing my craft and ultimately finding my voice.

I also have a deep appreciation for prosthetic / character make-up & design. I sculpt in my spare time and, within my film work, I am inspired by practical techniques and where possible creating 'in-camera'.

Recently I have spent time writing & developing multiple projects including: family and horror films, an animated children’s tv series, a children's picture book (December '24), a series of anti-bullying PSA projects, and returning to the road safety space with a fresh approach to safety communication across multiple disciplines.

If you're looking to work with a creative who gives every project, no matter the scale, the care and attention of an Indie filmmaker and artist, then I might just be right for you.